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Selling Made Simple

Sellers Guide

Strategies to maximize your home's value in the market.

A Step-by-Step Seller's Guide

Putting your home on the market can be stressful, especially when you don't know what to expect. With the help of an experienced agent and this easy-to-follow guide, you can smoothly complete the process. These steps will help you get organized and sell your home for the best price possible.

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether relocating to a new city, moving into a larger home, or downsizing, knowing your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Client Stories

Discover how we've helped clients find their dream homes.

"Stephanie did a fantastic job helping us. We could not have asked for a better experience. She is a top-notch professional. Her ability to make you feel that you are her only client is remarkable. 5-star recommendation for sure; if you are looking for a true realtor, connect with her. You will not regret your choice!"
"Stephanie did a fantastic job helping us. We could not have asked for a better experience. She is a top-notch professional. Her ability to make you feel that you are her only client is remarkable. 5-star recommendation for sure; if you are looking for a true realtor, connect with her. You will not regret your choice!"
Philip P.
"Stephanie is a queen on a chess board, she has all the moves. She works fast, is dedicated at all hours of the day, is a true professional, and knows all the right people. I cannot recommend her more! Call her with any realtor need. She will not disappoint."
"Stephanie is a queen on a chess board, she has all the moves. She works fast, is dedicated at all hours of the day, is a true professional, and knows all the right people. I cannot recommend her more! Call her with any realtor need. She will not disappoint."
John R.
"Five Stars! I would give Stephanie six stars if I could. What a pleasure it has been working with Stephanie. From start to finish, Stephanie provided excellent service, and great communication, and was just a pleasure to work with. Stephanie and her team helped walk us through the home-buying process and got us into an absolutely beautiful home that we are still in shock that we now own. Stephanie came to us as a professional reference from a friend of ours, and she did not disappoint. A huge thank you to Stephanie for making our dreams come true, even in the middle of this insane housing shortage and super-competitive market. Make sure you choose Stephanie and the Bray Team for your next home purchase and sale needs!"
"Five Stars! I would give Stephanie six stars if I could. What a pleasure it has been working with Stephanie. From start to finish, Stephanie provided excellent service, and great communication, and was just a pleasure to work with. Stephanie and her team helped walk us through the home-buying process and got us into an absolutely beautiful home that we are still in shock that we now own. Stephanie came to us as a professional reference from a friend of ours, and she did not disappoint. A huge thank you to Stephanie for making our dreams come true, even in the middle of this insane housing shortage and super-competitive market. Make sure you choose Stephanie and the Bray Team for your next home purchase and sale needs!"
Rory T.
"Stephanie is the only person I trust with my real estate needs. Not only is she incredibly professional, but she also makes the entire real estate process fun and understandable. With the market as insane as it is, I knew that we'd have competition when trying to purchase a home. Stephanie helped alleviate any stress about other offers and not only helped me find the perfect home but helped me purchase a home that was a sound investment fiscally. Stephanie Bray makes me want to buy 100 more homes and will be representing me as I continue to acquire properties. Not only will she be representing me, but she can be very sure that I will refer anyone I know her way. Thank you, Stephanie, for putting up with me and exceeding my high standards. You made a large purchase very simple and fun!"
"Stephanie is the only person I trust with my real estate needs. Not only is she incredibly professional, but she also makes the entire real estate process fun and understandable. With the market as insane as it is, I knew that we'd have competition when trying to purchase a home. Stephanie helped alleviate any stress about other offers and not only helped me find the perfect home but helped me purchase a home that was a sound investment fiscally. Stephanie Bray makes me want to buy 100 more homes and will be representing me as I continue to acquire properties. Not only will she be representing me, but she can be very sure that I will refer anyone I know her way. Thank you, Stephanie, for putting up with me and exceeding my high standards. You made a large purchase very simple and fun!"
Rachel T.
"If you are looking for a communicative, bright, and gets-the-job-done person, it’s Stephanie! We are first-time home buyers and she made the transition so smooth from Day 1! Day and night, she was there through it all! We really appreciate Stephanie for always having a smile and bubbly personality each time we were viewing! Nothing short of Amazing! Thank you again, Stephanie!"
"If you are looking for a communicative, bright, and gets-the-job-done person, it’s Stephanie! We are first-time home buyers and she made the transition so smooth from Day 1! Day and night, she was there through it all! We really appreciate Stephanie for always having a smile and bubbly personality each time we were viewing! Nothing short of Amazing! Thank you again, Stephanie!"
Jamesha J.
"Stephanie was an amazing realtor, she took the time to show us several homes before we found the right one. Even sometimes after we got off work in the evenings! Once we chose our home, she helped to keep our transaction seamless. She was always prompt and prepared, couldn’t be happier with our experience."
"Stephanie was an amazing realtor, she took the time to show us several homes before we found the right one. Even sometimes after we got off work in the evenings! Once we chose our home, she helped to keep our transaction seamless. She was always prompt and prepared, couldn’t be happier with our experience."
Jaime H.
"Stephanie is an excellent realtor who made our experience easy. She was extremely accessible, and accommodating and went above and beyond to help us! We can’t thank her enough."
"Stephanie is an excellent realtor who made our experience easy. She was extremely accessible, and accommodating and went above and beyond to help us! We can’t thank her enough."
Jessica G.
"My experience with Stephanie from the get-go was amazing! Very knowledgeable about her craft and in making you knowledgeable about it as well. She was also very responsive via text, email, and phone! There was never a time that I could not reach Stephanie. Would 1000 times over choose Stephanie to assist in my homebuying ventures."
"My experience with Stephanie from the get-go was amazing! Very knowledgeable about her craft and in making you knowledgeable about it as well. She was also very responsive via text, email, and phone! There was never a time that I could not reach Stephanie. Would 1000 times over choose Stephanie to assist in my homebuying ventures."
Nathaniel K.
"My husband and I had such a great experience with Stephanie. We've used her to buy and sell a few homes. This market is crazy, and we still managed to get exactly what we were looking for. Stephanie was very professional through the process and explained everything in detail every step of the way. We looked for almost 5 months, and we saw a lot of homes. She was very patient but also on her game when it came time to answer questions and write up offers. I love the family dynamic of the Bray Team. It was nice to have second opinions and someone there to show homes if Stephanie was busy. Thank you, Stephanie, for helping us find our dream home!"
"My husband and I had such a great experience with Stephanie. We've used her to buy and sell a few homes. This market is crazy, and we still managed to get exactly what we were looking for. Stephanie was very professional through the process and explained everything in detail every step of the way. We looked for almost 5 months, and we saw a lot of homes. She was very patient but also on her game when it came time to answer questions and write up offers. I love the family dynamic of the Bray Team. It was nice to have second opinions and someone there to show homes if Stephanie was busy. Thank you, Stephanie, for helping us find our dream home!"
Elena S.
"Working with Stephanie made our experience as first-time home buyers an absolute breeze! Day in and day out, Stephanie was ready and willing to answer any question we had with an honest and well-thought-out response. She made us feel comfortable and ready to take the plunge into home ownership. I can confidently recommend Stephanie to anybody looking to buy or sell, whether it be their first time or their tenth time. We are also happy to call Stephanie a friend after working together for a few short months!"
"Working with Stephanie made our experience as first-time home buyers an absolute breeze! Day in and day out, Stephanie was ready and willing to answer any question we had with an honest and well-thought-out response. She made us feel comfortable and ready to take the plunge into home ownership. I can confidently recommend Stephanie to anybody looking to buy or sell, whether it be their first time or their tenth time. We are also happy to call Stephanie a friend after working together for a few short months!"
Jeremy L.

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